THE FESTIVAL - Aims and objectives
The contest gives recognition to programmes that, within their cultural context, help young people to develop mentally, socially and physically to their fullest potential.
PRIX JEUNESSE endorses the idea that television should be attractive to the target audience and should enable children to see, hear and express themselves and their culture; it should also promote an awareness and appreciation of other cultures.
Participants
Programme makers, producers, authors, media journalists, researchers. Members of all radio and TV unions & professional associations, independent TV producers & other TV production companies.
Wider beneficiaries
The producers and programme makers who attend the festival are exposed to trends, new formats and genres. They share theses ideas with their peers, and build international networks with those they met in Munich. The result is new, high-quality programming for the target audience of children and young people.
Involvement of children
PRIX JEUNESSE is a festival for professionals, but in 2000 for the first time, a children's jury made its own selection from the finalist programmes and awarded a children's prize. This was continued in 2002 and will be carried on for 2004.
Categories
The PRIX JEUNESSE is awarded to the best programme of each of the following categories:
- Up to 6 years / Fiction
- Up to 6 years / Non-Fiction
- 7 - 11 years / Fiction
- 7 - 11 years / Non-Fiction
- 12 - 15 years / Fiction
- 12 - 15 years / Non-Fiction
- 7 - 15 years / Light Entertainment
Voting
All PRIX JEUNESSE participants are invited to help in selecting the winners according to a specific voting system. Voting takes place after all programmes in a category have been screened and analyzed in discussion groups. Exchanging views and reactions on the contest entries makes the competition's final round the world's foremost creative conference on children's television.
Voters score each programme on four criteria: Idea, Realization, Script and Target Audience. An entry's final score is the average of all votes across all criteria.
- Target audience
Is it appropriate for the intended age group?
Is it culturally relevant?
Is it successfully entertaining?
Does it inform?
Does it respect children and take them seriously?
Does it empower children? - Idea
Is the idea interesting?
Is it original?
Does it have a new approach?
Does it make the viewer think?
Does it motivate the viewer?
Does it achieve its objectives or purpose? - Script
Is the structure or balance good?
Is the subject well-researched and developed?
Is the dialogue of high quality?
Are the characters well-developed and their motivations well-portrayed? - Realization
Is the idea well translated to television (art direction, camerawork, editing etc.)?
Are the pace and rhythm of the programme successful?
Is television the best medium for this idea?
Prizes
Prizes are awarded at a ceremony on the last day of the contest, providing an exciting conclusion to the hard-working festival week. The PRIX JEUNESSE International is awarded to the highest-rated programme in each category. The telecaster receives a globe and certificate.
UNICEF awards a special prize for a programme that helps children to achieve their potential.
The UNESCO Special Prize goes to a programme that promotes cross-cultural understanding.
The BMW Special Prize is given to an outstanding programme from a telecaster with limited production facilities.
A Web Prize is awarded to a children's programme or portal site operated by a telecaster.
Strengths of project
PRIX JEUNESSE is more than a one-week festival in Munich - it is a comprehensive approach to building quality in children's media through creative and critical activities for professional broadcasters and media producers.
That said, the festival itself also contains innovative ideas in its mechanics, such as its democratic voting system and its discussions that give positive weight to the cultural roots of programming.
For the organizer, the strengths are:
- Enhancing quality in children's television worldwide.
- Building networks amongst those who are striving to raise the quality of children's TV.
... Challenges
There is never enough funding for everything we want to do!
... Evaluation
PRIX JEUNESSE has become one of the important platforms for children's TV worldwide.
... Lessons learned
"Whatever you plan, initiate, launch, establish - be patient. Things take their time. It took us almost 30 years to gain access and trust in some world regions."
"All I can hope for is that we are a strong player in helping to preserve a healthy media environment for the young."
... Good ideas
Continuity is key. People will only come back to you if they know that you are around and ready to help, give ideas and support.
THE SUITCASE
The PRIX JEUNESSE Suitcase is a most effective training tool that carries the festival's creative and challenging atmosphere worldwide.
The Suitcase comes packed with the best and most innovative entries from each festival. It can be presented to media professionals, educators, researchers, parents and children.
There are two-hour versions and three-day versions; it has been presented to audiences of 1000 people and to small groups of only 10; and it's been conducted in a Babel Tower of languages.
PRIX JEUNESSE is always there to help you pack a Suitcase appropriate to your particular audience or interest. Often, the local office of the Goethe-Institut Inter Nationes will host or sponsor the screening.
For further information contact the PRIX JEUNESSE office in Munich and check out our current events on our webpage:www.prixjeunesse.de
PRIX JEUNESSE WATCHwords ONLINE
PRIX JEUNESSE WATCHwords Online provides you with update information on PRIX JEUNESSE activities worldwide. Reports on recent Suitcase and training events, announcement of highlights in the field of children's television - PRIX JEUNESSE WATCHwords Online has it all.
The newsletter is published two to three times per year and distributed online to approx. 1.500 colleagues around the globe.
Features and commentaries are welcomed: to submit an article, or to be put on the PRIX JEUNESSE WATCHwords mailing list, contact the PRIX JEUNESSE office in Munich.
Visit our webpage (www.prixjeunesse.de) for the most recent issues of PRIX JEUNESSE WATCHwords Online, or visit our archive.
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MY FAMILY (6-7 years)
“””””””””””””””””””””””””””””””””””
Image Channel Nepal, Nepal
Director: Anupa Shrestha
Producer: Anupa Shrestha
A six year old girl with her cousin sister introduces her family of 29 and their way of life.
THIS IS DANIEL COOK (2-6 years)
“””””””””””””””””””””””””””””””””””
Treehouse TV, Canada
Director: J.J. Johnson
Producer: Mark Bishop and Matt Hornburg
“This is Daniel Cook” is a live action preschool series that follows six-year-old host, Daniel Cook. In this original and spontaneous show, Daniel explores, learns, and creates with everyone from chocolatiers to musicians, and from firefighters to dog trainers.
THE MAGIC TREE: DEVOURERS OF BOOKS
“””””””””””””””””””””””””””””””””””
TVP SA, Poland
Director: Andrzej Maleska
Producer: TVP 1
Somewhere in Europe there grew a huge tree - a MAGIC TREE. One day it was cut down and its wood was used to make many things: a sledge, furniture, toys and others, each of them retaining some of the magic power. The day they were sent to stores the amazing things started to happen.
Each episode tells a separate story of events caused by different objects made out of the Magic Tree.
In this episode, a kitchen cupboard has been brought into a school library by mistake. It possesses an amazing attribute – each book put inside changes into a cake. Having eaten any of the books, subsequently one devours the entire knowledge contained there. The secret was discovered by Jakub – the twelve years old boy, who hates reading books. He begins to 'eat books' and as a result he becomes the best pupil as well as a contestant at a quiz show for young prodigies. All things have been going successfully before Jim eats a book about diet. Since that day he is not able to eat sweets anymore. Meanwhile the time of contest comes forward and Jim must pull off a prize in order to raise money for buying back the books just eaten by him. The boy has no choice and starts reading books…
EVA’S WINTERPLASTER ( 5-6 years)
“””””””””””””””””””””””””””””””””””
Sveriges Television, Sweden
Director: Erland Beskow
Producer: Erland Beskow
Eva`s winterplaster is a program about things you might run across. Eva Funck explaines to the kids what they can do by themselfes without help from the pharmacy. With help from large models Eva explaines what will happen in the body when you for example get sick in the stomach. This program is for kids but also the parents. Everyone can learn from Eva`s winterplaster.
GENJI (6-9 years )
“””””””””””””””””””””””””””””””””””
KRO Youth, The Netherlands
Director: Diederik van Rooijen
Producers: Jan-Willem Bult und Hans de Weers
Bo is a little eight year old Chinese girl. She is hooked on reading and befriends with tall blind girl Lot. Both girls are bullied by nasty boy Vincent. Bo wants to help Lot, but she doesn’t know how since she’s frightened of Vincent. But when Bo learns Aikido she overcomes not only her own fear but also Vincent in a fight.
ADRIAAN: A COFFIN FOR SPOTTIE (3-5 years)
“””””””””””””””””””””””””””””””””””
KRO Youth, The Netherlands
Director: Mischa Kamp
Producers: Jan-Willem Bult and Hans de Weers
Adriaan tries to get over the death of his dog Spottie in his own way, with help of his friend Teun, his father and mother and Ms Rabbers.Five year old Adriaan is sad. His beloved dog Spottie has died and now he’s going to buy him a coffin. Together with his father he goes to the local carpenter. In the store there’s also Adriaan’s schoolmate Teun, who is carrying aroung his guinea pig. When Teun starts to ask questions about Spottie and makes remarks about death, Adriaan gets angry. But he allows Teun to come over to his house and see the body of Spottie. Then Adriaan, his parents, his little sister and Teun go out to bury spottie in the forest of the Rabbers family. After father finished digging a hole for the coffin, Adriaan should say some nice words about Spottie, Teun says. But Adriaan won’t speak, because it’s obvious that he loved Spottie very much.
THE WRONG TRAINERS (7-11 years)
“””””””””””””””””””””””””””””””””””
CBBC, Great Britain, 14 min
Director: Kez Margrie
Producer: Kez Margrie
6 children - 5 animations - 1 burning issue. 6 children living in poverty, tell their stories through animation. We see how they cope with the kind of life that most children will never know. Their stories are brought to life with distinctive animation which allows tough subject matter to be dealt with in a way that a young audience can understand; sad at times, funny at times, always engaging.
A SLIPPERY TALE
“””””””””””””””””””””””””””””””””””
Germany, 7 min, Specific age of target audience: 3-99 years
They say that love is blind and there must be some truth in it, because a good-looking frog falls for the velvety skin of an imitation lady frog that graces a pair of slippers belonging to the farmer's wife. But their happiness is short-lived, because a hungry stork has his eye on the love-sick frog. The stork is on the brink of consuming the frog when help arrives at the very last
GOING FOR WATER
“””””””””””””””””””””””””””””””””””
Mongolia, 5 min, Specific age of target audience: 3-6
For the first time little Marla has to go to fetch the family water supply. Unfortunately a family with a big scary dog lives on the way. The little girl is frightened by the dog and she overturns her cart with the water container. All the water splashes out. So, she has to go again, and she knows that somehow she will have to overcome her fear of the dog, as it is her job to fetch the water every day.
SOAPBOXRACE
“””””””””””””””””””””””””””””””””””
Belgium , 15 min, Specific age of target audience: 6-9 years
Jonas and Zoë are looking forward to the fair coming up. They signed up for the soapbox race. Will Zoë be able to stick up for her? Will Kevin win Jonas to his site? And does Jonas choose for his little sister or does he prefer Kevin? A story about friendship between brother and sister.
PUPPETY
“”””””””””””””””””””””””””””””””””
Netherlands , 6 min, Specific age of target audience: 3-99 years
The big adventures of a little man manipulated by four hands. With just a simple coloured backdrop, a few props and a lively imagination Puppety is drawn in all kinds of exciting situations. His inventive and playful character means his dreams really come true.
A SUNNY DAY
“””””””””””””””””””””””””””””””””””
Germany, 4 min, Specific age of target audience: 0-6 years
The sun rises every morning, but today it discovers it is not as welcome as it hoped to be.
MUTED MUSIC
“””””””””””””””””””””””””””””””””””
Iceland, 14 min, Specific age of target audience: 7-11 years
There is nothing more important to Hanna than to play the violin. Along with her friends and neighbour Tommi, Hanna is on the track to become a vilin virtuous. An illness prevents her from playing the violin ever again. Now Hanna has to adapt to a new way of life that will challenge her even more than playing the violin.
THE BOY, THE SLUM AND THE PAN LIDS
“””””””””””””””””””””””””””””””””””
Brazil , 5min, Specific age of target audience: 3-99 years
The Classical of Prix Jeunesse Films. A Masterpiece of film making. Enjoyable for young and old.
In cooperation with Al-Jana / ARCPA and Prix Jeunesse.
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